INDUSTRY ON THE RISE: OFF-THE-ROAD (OTR) TIRE INDUSTRY REPORT WITH YOKOHAMA’S BRUCE BESANCON

With more than 30 years in the off-the-road (OTR) tire market, Bruce Besancon, Yokohama Tire Corporation’s (YTC) senior director of OTR sales, has seen it all. Having joined YTC in April, the former vice president of marketing at Alliance Tire Americas looks at the issues affecting the OTR market and what we can expect in 2018.

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