Xingyuan Tires Group is located in Guangrao County, Dongying, one of the county’s top-100 counties, and the hometown of Sun Wu, enjoying a long history, a prosperous economy, and convenient transportation. It is also an emerging industrial manufacturing base in Shandong Province.
Founded in 1994, the Group consists of four subsidiaries: Xingyuan Tires Group Co., Ltd., Shandong Guangrao Xingyuan Rubber Co., Ltd. , Shandong Guangda Tires Co., Ltd., Shandong Xingyuan New Building Materials Co., Ltd. and Shandong Xingyuan New Wall Body Co., Ltd. It is a large diversified private joint-stock group company focused on the production of tires while integrating new building materials and new product development. The group has a total staff of more than 5,000 people, including more than 680 engineering and technical personnel, with total assets of 5.8 billion yuan.
The Group now has an annual output of 5.8 million sets of all-steel truck radial tires, and possesses seven leading brands: “HILO”, “National Treasure”, “Annite” “Qiangwei”, “AMBERSTONE”, “Guangda”, and “Xingyuan”, among which the HILO trademark has been identified as “China Famous Brand” by the State Administration for Industry and Commerce. Our products have passed the ISO/TS16949, ISO9001 Quality Management System certification, ISO14001 Environmental Management System certification, the CCC certification, the U.S. DOT certification, the European ECE certification, the Brazil INMETRO certification, the Indian BIS certification, and the Kenyan ITS certification.
Over the years, the group has been adhering to the management concept of “Technology-oriented, surviving based on market, regarding quality as the fundamental and credibility as the guarantee, and giving top priority to user interests”. Through continuous efforts, both economic and social benefits have been increased and the enterprise has also embarked on the track of healthy, sustainable and stable development. After ten years of development, the company has developed steel truck radial tires in 18 series, more than 80 specifications, and more than 130 varieties. We have established more than 100 sales outlets, having formed a nationwide sales network covering more than 30 provinces and autonomous regions. While actively expanding the domestic market, Group also vigorously explores the international market. The products have been exported to more than 80 countries and regions including the Middle East, Africa, Southeast Asia, Latin America, Hong Kong, Europe, Australia and Macao. With excellent quality and the sound after-sales service system, the company has won the trust of customers at home and abroad, and enjoys a high reputation in the domestic and foreign market.
Xingyuan Group has been adhering to the corporate philosophy of “establishing business based on integrity and creating benefits for society”; it takes the revitalization of the national industry as their own mission, striving to build a well-known brand in tire industry in China. In recent years, the company has won multiple honorary titles, including “Top-50 enterprise of comprehensive strength in the tire industry in Shandong”, “China’s high-integrity enterprise”, “customer satisfaction unit”, “AAA credit enterprise”, “advanced enterprise of international operations”, “the 6th place in sales among peers in the tire industry in Shandong in 2009”, “the world’s top-75 tire manufacturer”, “high-tech enterprise”, “China Customs Class A enterprise”, and so on; the company’s HILO steel truck radial tires was named Shandong Famous Brand, Shandong Well-known Trademark, and the Key Export Brand Supported and Developed by Shandong Province.
Group is closely focused on the strategies of “revitalizing the enterprise through technology and talents, and seek sustainable development through structural adjustment”, while emancipating the mind and upgrading ideas. It has achieved new breakthroughs in terms of scale, management, science and technological innovation.
The Group has strong technical strength, sophisticated production equipment, advanced manufacturing technologies, complete testing equipment, flexible operation mechanisms, and an excellent management team, laying a solid foundation for providing first-class products and winning the trust of domestic and foreign customers.
Xingyuan Tires Group’s HILO all-steel TBR tires, as an alternative to bias tires, feature good high-speed performance, fuel conservation, wear resistance and high durability, comfort for riding, high stability in handling, and low noise. The technical indicators have reached the national standard, U.S. DOT standard and European ECE standard. The company now has a fully furnished technology center (including laboratories) carrying out scientific and standardized testing work, with has 151 researchers and other 49 staff. The center consists of an expert committee, a technology committee, and four functional sections. It has developed a total of 18 major series comprising more than 80 specifications of all-steel truck tires, which are applicable for different environments, models and customer needs at home and abroad.
Domestic Supporting Partnerships
Currently, the company has established harmonious and win-win “strategic” partnerships with more than a dozen of large domestic well-known enterprises and mines including FAW, DFAC, Baogang Group, Lonking, Liugong, Liuzhou Motor and so on.
Status quo and the “Twelfth Five-Year” Strategic Plan
2011 is the first year for Xingyuan Group to realize the Twelfth Five-year Plan. The overall goal is to complete the task of 5.8 million all-steel tires and achieve the strategic layout with 30% of foreign trade, and 70% of domestic and supporting businesses; other industries will remain smooth development. It is expected that in 2011 the output value of the Group will exceeded 10 billion yuan. Meanwhile, it will further increase R & D investments and accelerate the development and updates of new products, striving to strengthen the enterprise. based on their own strengths, and aiming at the international advanced equipment and technologies, it will focus efforts on making breakthroughs, improving levels and increasing scales, while avoiding homogenization; it will enhance the quality management, brand building and intellectual property protection, and further implement the global marketing strategy, establish a sound global sales and service network and marketing organizations, and accelerate the pace of internationalization, so that the Group’s overall competitive strength will be increased markedly; it will vigorously carry out brand building campaigns, try to build Chinese well-known trademarks and brand name products, thus further improving product popularity.
It is planned to achieve an output value of 18 billion yuan by the end of the “twelfth five-year plan” period, and strive to build Xingyuan into a Chinese international famous brand, thus to realize the vision of becoming an outstanding international enterprise, and thereby to make our due contributions to open up the new prospect for Xingyuan, enlarge and strength China’s No. 1 village of tires, revitalize Guangrao’s economy, and bring more prosperity to Dongying!
Xingyuan’s Strategic positioning
To create a world-class brand based on our strength in our main business of tires. With tires as the leading industry, we pursue diversified operation with a highlighted focus, and simultaneous progress of all businesses, while accelerating the process of internationalization of Xingyuan, to realize the vision of becoming an outstanding international enterprise.
Xingyuan’s Social value targets
During the “Twelfth Five-Year Plan,”, we will achieve an annual output of 5.8 million all-steel truck radial tires, and, plus other projects and facilities, realize an annual output value exceeding 18 billion yuan; the overall strength of the group is expected to reach the top five enterprises in the national tire industry; the OTR tires will remain the first place in the country, while striving to enter the rank of top five in the world; at the same time, we will pay attention to the quality of economic growth, and the sustainable development of competitiveness, and achieve the YOY increases in profits and output value, so as to truly embody the core value of “benefiting the society, and serve the country through industries”.
Xingyuan’s Technological innovation and brand strategy
In terms of science and technology innovation, with the idea of “being always one step ahead” as the guideline, we have accelerated the development and research of new products and the conversion of “new technology and new achievements” into “actual productivity”, while being concerned about the development and protection of intellectual property rights, and continuously developing new technologies and new products with independent intellectual property rights, to realize the goal of revitalizing the enterprise through science and technology. Meanwhile, we actively implement the brand strategy, and maintain the same pace of brand building both at home and abroad, to build a world-class brand. The harmonious development goal requires us to adopt a new vision and positioning, to build a resource-saving, environment-friendly, and high-efficiency product chain combining domestic and foreign trades, to further vigorously implement the strategy of industrialization, standardization and internationalization; based on a high level, focusing on high grades, pursuing high levels, and creating high efficiency, we will make new and greater contributions for building the new socialist countryside and a harmonious society.
Xingyuan Tire Brands
Xingyuan Tire Group now has an annual output of 5.8 million sets of all-steel truck radial tires, and possesses seven leading brands:“HILO”, “National Treasure”, “Annite” “Qiangwei”, “AMBERSTONE”, “Guangda”, and “Xingyuan”.