With more than 30 years in the off-the-road (OTR) tire market, Bruce Besancon, Yokohama Tire Corporation’s (YTC) senior director of OTR sales, has seen it all. Having joined YTC in April, the former vice president of marketing at Alliance Tire Americas looks at the issues affecting the OTR market and what we can expect in 2018.
Global Tire Manufacturing is dominated by Asian players, mainly from Japan, China, Korea and India. Tire Companies from Europe and USA are also among top 10 players. Chinese tyre manufacturers has played a very important role in world tire industry, which China is the biggest tyre production country and the biggest tire export country in the world.