Sichuan Haida Rubber Group Co., Ltd. (hereinafter referred to as Haida Group) is the only large-scale national designated backbone enterprise in Sichuan integrating the research and development, operation and production of commercial vehicle tires and passenger car tires. It is also the largest demonstration base of the R&D and manufacturing of commercial radial tires and passenger car radial tires in Sichuan.
Haida Group is located in Jianyang, Sichuan Province, which is 56 kilometers from the provincial capital of Chengdu, where Cheng-Yu Highway, Cheng-An-Yu Highway, Sui-Zi-Mei Highway, Cheng-Yu high-speed railway, Cheng-Yu railway trunk line transverse and intersect, enjoying convenient water, land and rail transportation; Haida Group has “Haida”, “Kailiwei”, “Collaborator”, “Tianfu”, “Panda” and other brands. The products are divided into three categories: all-steel commercial radial tires, semi-steel passenger car radial tires, and bias commercial tires, with more than 1,000 varieties and specifications in 25 series, covering construction machinery, heavy-duty trucks, light-duty trucks, large passenger cars, medium-sized passenger cars, sedans, SUVs and other commercial vehicles and passenger cars, and other mainstream models. “Haida” tire is a world-renowned brand, recommended brand for passenger radial tires by the Chinese rubber industry, and Sichuan Famous Brand; “Tianfu” trademark is a Chinese Famous Brand; and “Panda” trademark is Sichuan Famous Brand. Haida Group’s all-steel radial tires are divided into two categories, including the short-distance, medium and short-distance, medium and long-distance, long-distance, mines and other product series; the semi-steel radial tires consist of PCR, SUV, UHP and ST series; the bias tires include Golden Tianfu, engineering tires, mining tires, industrial tires, agricultural tires and other product series. In 2011, Haida Group achieved a check-up production capacity of 8.6 million units/year, where in that of the semi-steel radial tires for passenger cars is 7 million units/year, that of all-steel commercial radial tires is 600,000 units/year, and bias commercial is 1 million units/year; the sales income reached RMB 1.6 billion.
Haida Group adheres to the core value of “customer first, the pursuit of excellence, people orientation, and long-term interests”, upholds the corporate philosophy that “market is the root; development is the framework, and innovation is the soul” and the corporate spirit “vow loyalty to Haida and never give up”, and establishes the development strategy of “developing the industry chain of tires, improve core competitiveness, and build century-old Haida”.
Haida Group owns a provincial level technical center and has won the title of Sichuan high-tech enterprise. It has passed the ISO/TS16949 quality system certification, the ISO14001 environmental certification, the GBT28001 occupational health and safety certification, the national CCC compulsory certification; the U.S. DOT certification, the European ECE, the Brazilian INMETRO and the Nigerian SONCAP certifications. Haida high-performance, wide-section, low rolling resistance semi-steel radial tires for passenger cars and other products have won the six prizes of the Science and Technology Progress Award of Sichuan; it has obtained 52 national invention patents and utility model patents; the product quality is stable and the brand has been recognized by major international and domestic recognition customers.
Haida Group has three market segments: export, supporting, and replacing products. In 2011 it earned $50 million of foreign exchanges, and the products exported to more than 89 countries and regions in North America, South America, Europe, Middle East, Australia and Southeast Asia; it has formed long-term strategic partnerships of stable supporting production with Chongqing Heavy Vehicle Group, Shaanxi Zhongqi, Chongqing Isuzu, Chery Automobile, Chang’an Automobile, SGMW, DFSK, Great Wall Motor, Zhongxing Automobile, FAW Hongta, Suzhou Jinlong, Zhejiang Goodsense Forklift Manufacturing Co., Ltd. and other companies. There are more than 300 mainstream dealers in the domestic replacement market, covering 32 provinces, autonomous regions and municipalities. The business networks and channels are healthy and stable.
Haida Group’s main business subsidiaries: Sichuan Tire & Rubber (Group) Co., Ltd., Sichuan Kailiwei Technology Co., Ltd.; auxiliary business subsidiaries: Sichuan Jianyang Tianhai Electrical Engineering Co., Ltd., Sichuan Haihong Rubber Products Co., Ltd., Sichuan Jianyang Tianli Special Rubber Products Co., Ltd., Sichuan Chuangui Tianwei Tires Co., Ltd., Sichuan Jianyang Chuanxiang Tongli Co., Ltd., Jianyang Chuanxiang Tianfa Logistics Co., Ltd. The subsidiaries of Haida Group are involved in tire retreading, rubber electromechanics, special rubber products, logistics and transportation, having realized diversified development.
Haida Group adheres to sustained development and innovation. By the end of the “13th Five Years”, Haida Group will have created a national technology center and a post-doctoral workstation; by 2020, the production capacity of vehicle tires will reach 33 million units/year; wherein that of semi-steel radial tires for passenger cars will reach 28 million units/year, that of all-steel radial tires will reach 4 million units/year and that of bias commercial tires will reach 1 million units/year; the sales revenue is expected to exceed RMB 12 billion /year.
Haida Group Tire Brands
Haida Group has “Haida”, “Kailiwei”, “Collaborator”, “Tianfu”, “Panda” and other brands. The products are divided into three categories: all-steel commercial radial tires, semi-steel passenger car radial tires, and bias commercial tires, with more than 1,000 varieties and specifications in 25 series. “Haida” tire is a world-renowned brand, recommended brand for passenger radial tires by the Chinese rubber industry, and Sichuan Famous Brand; “Tianfu” trademark is a Chinese Famous Brand; and “Panda” trademark is Sichuan Famous Brand.